My Projects

I have developed and executed successful marketing  strategies, campaigns and projects across Fashion, Gaming, Ecommerce, Sports, Food, Tech, Hospitality and Finance.
I pride myself in my ability to provide a blend of creative, analytical and technical skillsets in providing value to my clients and employers.

Storytelling
SEO
Ads
Automation
Analytics
Strategy
Growth
Content

I have worked with the following brands and organizations in contract, full-time,
volunteer, and consultancy capacities:

Lykdat TechDumeleNew Wine Youth ChurchAfifimmaNotature by SmartSealSeeder & Ash CapitalNoire Expose´Copa LagosSuburban CloudSooyah Bistro

Here are some of the experiences that I'm most excited to talk about:

Afifimma
Lykdat Tech
SAC
Home VR
SmartSeal
Noire Exposé

Afifimma

Africa's foremost efik bridal brand - nigeria

STORYTELLING, GO-TO-MARKET STRATEGY, CONTENT CREATION, SOCIAL MEDIA, DIGITAL ADS (2022 - 2023)

I orchestrated the successful launch of the Ready-To-Wear division as well as the GTM strategy execution to successfully sell out the premiere collection, and gain market share.

I also executed the ads and e-commerce strategy to boost revenue by 25.5% in 9 months for subsequent collections.
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LYKDAT TECH

A SOFTWARE DEVELOPMENT COMPANY IN THE ECOMMERCE INDUSTRY - THE NETHERLANDS
GROWTH, STORYTELLING, MARKETING STRATEGY, SEO, CONTENT CREATION (2022 - 2024)
I collaborated with the product, sales and marketing teams, spearheading the development and successful execution of the Go-To-Market strategies for new products.
I also led SEO efforts (content, on-page, off-page, the whole thing) and facilitated a 1872.3% increase in search clicks, and a 1700% increase in CTR, in less than a year.
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SEEDER & ASH CAPITAL

A PROPRIETARY INVESTMENT & FINANCIAL ADVISORY FIRM - NIGERIA
STORYTELLING, EMAIL MARKETING, CONTENT CREATION, SOCIAL MEDIA ADS, WORDPRESS (2020 - 2022)
I created highly-engaging content to showcase our expertise, and communicate our value offerings to investors and businesses.
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I leveraged partnerships, ads, email, website and social media content to consistently tell the brand story, grow online visibility, and create awareness for investment opportunities among key stakeholders.
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HOME VR

AFRICA'S FIRST HORROR VR ADVENTURE - NIGERIA
STORYTELLING, MARKETING STRATEGY, INFLUENCER MARKETING, CONTENT CREATION (2022 - 2023)
I created all content, ad creatives and trailers used in the marketing of the game.
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I also spearheaded all Steam Page Optimization efforts, with the sole aim of increasing the quality of traffic to the game's Steam page.

I was also responsible for identifying relevant influencers in the VR gaming industry, and managing collaborations with them on behalf of the game developer.
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SMARTSEAL | NOTATURE

A TECHNOLOGY COMPANY PROVIDING BLOCKCHAIN PROVENANCE - USA
MARKETING AUTOMATION (2022)
I automated processes for SmartSeal/Notature, streamlining lead capture from their websites, information storage on various databases, and seamless onboarding to the SmartSeal | Notature Discord server which I also set up.

This involved identity verification, role assignment, and tailored channel access, based on information provided during onboarding to the Discord server.
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The system also managed user inquiries in the Support channel, creating Hubspot tickets for prompt issue resolution.
Visit Discord

NOIRE EXPOSÉ

A business pitch competition - USA
WEBFLOW, COPYWRITING, SEO, MARKETING AUTOMATION (2022 - 2024)
I wrote and edited website copy, collaborated with the design team to build the site with SEO best practices, and ensured timely updates during the various phases of the competition.

Additionally, I implemented AI automations for lead capture, database storage, and team CRM actions based on customer journey triggers throughout the competition phases at Noire Exposé.
Visit Website

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