I was responsible for all things marketing, with the aim of successfully launching Afifimma's Ready-To-Wear division,
Easy-To-Wear By Afifimma.I orchestrated the GTM strategy execution to increase awareness and successfully sell out the premiere collection, generating a monthly revenue of $29,000 in the 4th quarter of 2020.
I executed the e-commerce strategy to boost online sales for subsequent collections, with engaging content and impactful ads on social media, growing monthly revenue to $36,400 in the second quarter of 2021.
I leveraged storytelling, and collaborations with photographers, videographers, designers and models to help position Afifimma as Africa's foremost Efik bridal brand, and a leading RTW brand for the upwardly mobile Nigerian woman.
